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Consumer Behaviour - A European Perspective - 4:e upplagan - 2010 - Mjuka Pärmar - Fint skick in och utvändigt (boken är läst men utan understrykningar och anteckningar) - För övrigt se bilder.
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully compreshensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique fivepart micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profilling European consumers. This fourth edition offers a cutting edge overview of the
consumer behaviour litterature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a
consumer behaviour module as part of a business course and postgraduate students an Master courses in marketing.
New in this edition:
Brand new feature! The "consumer behaviour as i see it" feature asks leading academics to comment on key consumer behaviour theory, adding a valuable alternative viewpoint.
Fully revised case materials in addition to an extensive bank of classic case studies online.
Författare: Michael R. Solomon - Gary Bamossy - Sören Askegaard - Margaret K. Hogg
Bokförlag: Pearson Education
Tryckt år: 2010
Sidor: 700
Språk: Engelska
ISBN : 978-0-273-71726-3
Format h x b: 26,5 x 19,5 x 3 cm.
Vikt (oinpackat) ca: 1340 gram.
Sampackar vid flera köp!
Om man vill bjuda på en auktion men vill vänta med att betala till lön eller annan utbetalning så går det bra för mig, men mail isåfall efter auktionen så att jag vet om detta.
Frakten upp till 2 kg ligger på :
DHL 65:- Upp till 2 Kg
Schenker : 59:- 1 Kg, 67:- för 2 Kg
Postnord skicka lätt (spårbar): 63:- 1 Kg, 95:- för 2 Kg
Foreign buyers! ask for shipping qoutes!
OBS: Paypal payment has to go through tradera, if you send payment private from your paypal account to mine i will be charged with a fee,
If you will pay with paypal then do it via tradera-paypal and only via tradera.
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully compreshensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique fivepart micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profilling European consumers. This fourth edition offers a cutting edge overview of the
consumer behaviour litterature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a
consumer behaviour module as part of a business course and postgraduate students an Master courses in marketing.
New in this edition:
Brand new feature! The "consumer behaviour as i see it" feature asks leading academics to comment on key consumer behaviour theory, adding a valuable alternative viewpoint.
Fully revised case materials in addition to an extensive bank of classic case studies online.
Författare: Michael R. Solomon - Gary Bamossy - Sören Askegaard - Margaret K. Hogg
Bokförlag: Pearson Education
Tryckt år: 2010
Sidor: 700
Språk: Engelska
ISBN : 978-0-273-71726-3
Format h x b: 26,5 x 19,5 x 3 cm.
Vikt (oinpackat) ca: 1340 gram.
Sampackar vid flera köp!
Om man vill bjuda på en auktion men vill vänta med att betala till lön eller annan utbetalning så går det bra för mig, men mail isåfall efter auktionen så att jag vet om detta.
Frakten upp till 2 kg ligger på :
DHL 65:- Upp till 2 Kg
Schenker : 59:- 1 Kg, 67:- för 2 Kg
Postnord skicka lätt (spårbar): 63:- 1 Kg, 95:- för 2 Kg
Foreign buyers! ask for shipping qoutes!
OBS: Paypal payment has to go through tradera, if you send payment private from your paypal account to mine i will be charged with a fee,
If you will pay with paypal then do it via tradera-paypal and only via tradera.
Lör 22 jun 08:11
Consumer Behaviour - A European Perspective - 4:e upplagan - 2010 -
Pris
200 kr
